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Marketing

One of 6 topics in AQA GCSE Business Studies (specification section §3.5). It breaks down into 4 subtopics — tap any of them to see its sub-areas and the concepts examiners expect.

Identifying and Understanding CustomersSegmentationMarket ResearchThe Marketing Mix (4Ps)

Subtopics in Marketing

  1. Identifying and Understanding Customers
  2. Segmentation
  3. Market Research
  4. The Marketing Mix (4Ps)

Other topics in Business Studies

Business in the Real WorldInfluences on BusinessBusiness OperationsHuman ResourcesFinance

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